O'Connor, Thomas. <br/><br/>
Study guide contemporary marketing / Louis Boone and David l. Kurtz / 
Thomas O'Connor 
 - 8th ed. 
 - Fort Worth :  The Dryden Press ,  c1995 
 - 650 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0030039134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.