Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler 
 - 7th ed. 
 - Englewood, Cliffs, NJ :  Prentice-Hall ,  c1991 
 - 361 p. :   ;  27 cm. 
<br/><br/><label>ISBN: </label>0135525144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.