Kotler, Philip. <br/><br/>
Learning guide principles of marketing / 
Philip Kotler & Gary Armstrong 
 - 6th ed. 
 - Englewood, Cliffs, NJ :  Prentice-Hall ,  c1994 
 - 459 p. :   ;  27 cm. 
<br/><br/><label>ISBN: </label>0137189176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.