TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary.
AU  - Paczkowski, Thomas J.
TI  - Learning guide principles of marketing
SN  - 0137189176
PY  - 1994///
CY  - Englewood, Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
ER  -