TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E.Jerome.
TI  - Applications in basic marketing: : clippings from the popular business Press 
SN  - 0072864710
PY  - 2005///
CY  - Boston,
PB  - Irwin/McGraw-Hill, 
KW  - Marketing
ER  -