Friedmann, Susan A. <br/><br/>
The complete idiot's guide to target marketing / 
Susan Friedmann. 
 - New York :  Alpha Books,  2009. 
 - xxiv, 325 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781592579037 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Market segmentation.<br/>Marketing research.<br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>Dewey Class. No.: </label>658.8