TY  - BOOK
AU  - Friedmann,Susan A.
TI  - The complete idiot's guide to target marketing
SN  - 9781592579037 (alk. paper)
U1  - 658.8 22
PY  - 2009///
CY  - New York
PB  - Alpha Books
KW  - Target marketing
KW  - Market segmentation
KW  - Marketing research
KW  - Marketing
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
N1  - Includes bibliographical references and index
ER  -