TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780073380957 (alk. paper)
U1  - 658.8 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
N1  - Includes bibliographical references (p. 625-656) and indexes
ER  -