Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1984. 
 - xxi, 792 p. :  ill. ;  25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>Dewey Class. No.: </label>658.8