Lamb, Charles W. <br/><br/>
MKTG4 / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 4th ed; Student ed. 
 - Mason, OH :    South-Western, Cengage Learning,    2011. 
 - p. cm. 
<br/><br/><label>ISBN: </label>9780538468244