Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 12th ed. 
 - New York :  McGraw-Hill/Irwin,  c2010. 
 - xxxix, 691 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073404813 (alk. paper) 0073404810 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>Dewey Class. No.: </label>658.8