Kotler, Philip. <br/><br/>
Kotler on marketing :  how to create, win, and dominate markets / 
Philip Kotler. 
 - New York :  Free Press,  c1999. 
 - xiv, 257 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 229-233) and indexes. 
<br/><br/><label>ISBN: </label>0684850338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K638 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8