Lamb, Charles W.
MKTG4 /
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
- 4th ed.
- Mason, OH : South-Western, Cengage Learning, 2011.
- p. cm.
9780538468244 (student ed.) 0538468246 9780324586527 (instructor edition pkg) 9780324586497 (ie bk. only)