TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780136102434 (alk. paper)
AV  - HF5415 .K625 2011
U1  - 658.8 22
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
KW  - Introduction to Marketing Management
KW  - MGT155,
KW  - BSABE, School of Management
N1  - Includes bibliographical references and index
ER  -