Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 6th ed. 
 - Cincinnati, Ohio :  South-Western,  c2002. 
 - 751 p. :  col. ill. ;  29 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>Include bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324068611 (acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8