Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1992. 
 - 1 v. (various pagings) :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534930883 
<br/><br/><label>LCCN: </label>94030946  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .A83 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/342