DeBruicker, Stewart. <br/><br/>
Cases in consumer behavior / 
F. Stewart Debruicker, John A. Quelch, Scott Ward. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1986. 
 - xii, 345 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013118332X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Case studies.<br/>Marketing research--Case studies.<br/>Motivation research (Marketing)--Case studies.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .D42 1986