TY  - BOOK
AU  - DeBruicker,Stewart
AU  - Quelch,John A.
AU  - Ward,Scott
TI  - Cases in consumer behavior
SN  - 013118332X
AV  - HF5415.3 .D42 1986
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumers
KW  - Case studies
KW  - Marketing research
KW  - Motivation research (Marketing)
KW  - Master in Management
N1  - Includes bibliographical references
ER  -