TY  - BOOK
AU  - Wentz,Walter B.
TI  - Marketing research: management and methods
SN  - 0060470070
AV  - HF5415.2 .W45
U1  - 658.8/3/018 
PY  - 1972///]
CY  - New York
PB  - Harper & Row
KW  - Marketing research
KW  - Statistical methods
N1  - Includes bibliographies
ER  -