Cohen, Joel B.
Behavioral science foundations of consumer behavior.
Edited by Joel B. Cohen.
- New York, Free Press [1972]
- vi, 474 p. illus. 24 cm.
Includes bibliographies.
79142357 //r982
Consumer behavior.
Motivation research (Marketing)
Attitude (Psychology)
HF5415.3 / .C65
658.8/34