TY  - BOOK
AU  - Cohen,Joel B.
TI  - Behavioral science foundations of consumer behavior
AV  - HF5415.3 .C65
U1  - 658.8/34 
PY  - 1972///]
CY  - New York
PB  - Free Press
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Attitude (Psychology)
N1  - Includes bibliographies
ER  -