Blattberg, Robert C.,  1942- <br/><br/>
Customer equity :  building and managing relationships as valuable assets / 
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. 
 - Boston, Mass. :  Harvard Business School Press,  c2001. 
 - xix, 228 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875847641 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer services--Marketing.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, <br/>Introduction to Marketing Management --MGT155, 
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .B585 2001