Zikmund, William G.
Essentials of marketing research /
William G. Zikmund.
- Fort Worth, TX : Dryden Press, c1999.
- xxii, 422 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0030243564
Marketing research.
Master in Management
HF5415.2 / .Z537 1999