Sheth, Jagdish N. <br/><br/>
Customer behavior :  consumer behavior & beyond / 
Jagdish N. Sheth, Banwari Mittal, Bruce Newman. 
 - Fort Worth, TX :  Dryden Press,  1999. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>003098016X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers' preferences.<br/>Consumer satisfaction.<br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S54 1999