Hayes, Bob E., 1963-

Measuring customer satisfaction : survey design, use, and statistical analysis methods / Bob E. Hayes. - 2nd ed. - Milwaukee, Wis. : ASQC Quality Press, c1998. - xviii, 278 p. : ill. ; 24 cm.

Includes bibliographical references (p. 261-266) and index.

087389362X (alk. paper)


Consumer satisfaction--Statistical methods.
Questionnaires.


SOM1

HF5415.335 / .H39 1997