Hayes, Bob E., 1963-
Measuring customer satisfaction : survey design, use, and statistical analysis methods /
Bob E. Hayes.
- 2nd ed.
- Milwaukee, Wis. : ASQC Quality Press, c1998.
- xviii, 278 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-266) and index.
087389362X (alk. paper)
Consumer satisfaction--Statistical methods.
Questionnaires.
SOM1
HF5415.335 / .H39 1997