Zikmund, William G. Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. - Chicago : Dryden Press, c1982. - 344 p. : ill. ; 24 cm. ISBN: 0030576369 (pbk.) LCCN: 80065813 Subjects--Topical Terms: Marketing research--Case studies. LC Class. No.: HF5415.2 / .Z53 Dewey Class. No.: 658.8/3