Churchill, Gilbert A. Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 7th ed. - Fort Worth : Dryden Press, c1999. - xxxviii, 1017 p. : ill. ; 26 cm. - Dryden Press series in marketing . Includes bibliographical references and indexes. ISBN: 0030238161 LCCN: 98071246 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .C5 1999 Dewey Class. No.: 658.8/3