TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030238161
AV  - HF5415.2 .C5 1999
U1  - 658.8/3 21
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -