TY  - BOOK
AU  - Deshpande,Rohit
ED  - Marketing Science Institute.
TI  - Developing a market orientation
SN  - 076191692X (acid-free paper)
AV  - HF5415.2 .D44 1999
U1  - 658.8/3 21
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Marketing research
KW  - Customer services
KW  - Corporate culture
KW  - Organization
KW  - Competition
KW  - Master in Management
N1  - Papers originally published as Marketing Science Institute working papers; Includes bibliographical references and indexes
UR  - http://lcweb.loc.gov/catdir/toc/98040184.html
ER  -