McKenzie, Ray,  1946- <br/><br/>
The relationship-based enterprise:   powering business success through customer relationship management / 
Ray McKenzie,1946- 
 - Toronto :  McGraw-Hill,   c2001. 
 - xiv, 368 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070860815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Supply Chain Management --MGT191,