TY  - BOOK
AU  - McKenzie, Ray,
ED  - DMR Consulting, Center for Strategic Leadership.
TI  - The relationship-based enterprise: : powering business success through customer relationship management 
SN  - 0070860815
PY  - 2001///
CY  - Toronto
PB  - McGraw-Hill, 
KW  - Customer relations
KW  - Supply Chain Management
KW  - MGT191,
KW  - BSABE, School of Management
N1  - Includes bibliographical references and index
ER  -