Weitz, Barton A. Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 5th ed. - Boston : McGraw-Hill, c2004. - 575p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4) in. - McGraw-Hill/Irwin series in marketing . Accompanied by ACT! Express CD-ROM. Includes bibliographical references and index. ISBN: 0072549289 (alk. paper) LCCN: 2002030945 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .W2933 2004 Dewey Class. No.: 658.85