Alpert, Jed. <br/><br/>
The mobile marketing revolution :  how your brand can have a one-to-one conversation with everyone / 
by Jed Alpert. 
 - 1st ed. 
 - New York :  McGraw-Hill,  c2012. 
 - xv, 223 p. :  ill., map ;  24 cm. 
<br/><br/>Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone. 
<br/><br/><label>ISBN: </label>9780071788182 (alk. paper) 0071788182 (alk. paper) 
<br/><br/><label>Source: </label> The Asia Foundation.  Gift 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/72