Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't, and why / 
Max Sutherland. 
 - St. Leonards, NSW :  Allen & Unwin,  1993. 
 - xvii, 246 p. :  ill. ;  22 cm. 
 - Allen & Unwin business and management series .
<br/><br/>Includes bibliographical references (p. 229-235) and index. 
<br/><br/><label>ISBN: </label>1863733582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5822  / .S84 1993