TY  - BOOK
AU  - Sutherland,Max
TI  - Advertising and the mind of the consumer: what works, what doesn't, and why 
SN  - 1863733582
AV  - HF5822 .S84 1993
PY  - 1993///
CY  - St. Leonards, NSW
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
KW  - SOM1
N1  - Includes bibliographical references (p. 229-235) and index
ER  -