Kleppner, Otto,  1899- <br/><br/>
Advertising procedure. 

 - 5th ed. 
 - Englewood Cliffs, N.J.,  Prentice-Hall  [1966] 
 - xvii, 619 p.  illus., col. plate.  26 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>66013837  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1966 
<br/><br/><label>Dewey Class. No.: </label>659.1