Lane, W. Ronald,  1940- <br/><br/>
Advertising :  a framework / 
W. Ronald Lane, J. Thomas Russell. 
 - 1st ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xviii, 378 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130852201 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1