TY  - BOOK
AU  - Lane,W.Ronald
AU  - Russell,Thomas
TI  - Advertising: a framework 
SN  - 0130852201 (pbk.)
U1  - 659.1 21
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -