Arens, William F. <br/><br/>
Advertising / 
William F. Arens, David H. Schaefer, Michael F. Weigold. 
 - New York :   McGraw-Hill/Irwin,  c2012. 
 - xiii, 498, [34] p. :    ill. 
<br/><br/><label>ISBN: </label>9780078028915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.