TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.
TI  - Advertising
SN  - 9780078028915
PY  - 2012///
CY  - New York
PB  -  McGraw-Hill/Irwin
KW  - Advertising
ER  -