Bove?e, Courtland L.

Business communication essentials / Courtland Bovee, John Thill. - 5th ed. - New Jersey : Pearson Prentice Hall, c2012. - xxiii, 401 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Building careers and writing resumes -- Applying and interviewing for employment.

9780132539715


Business communication.
Business writing.
Business presentations.

HF5718 / .B659 2012