Business communication essentials /
Courtland Bovee, John Thill.
- 5th ed.
- New Jersey : Pearson Prentice Hall, c2012.
- xxiii, 401 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Building careers and writing resumes -- Applying and interviewing for employment.
9780132539715
Business communication. Business writing. Business presentations.