TY - BOOK AU - Burton,Philip Ward TI - Advertising copywriting SN - 0844232068 AV - HF5825 .B8 1999 U1 - 659.13/2 20 PY - 1999/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Advertising copy KW - Media: History, Development and Theories - KW - MEDA101 N1 - Includes index ER -