Trout, Jack. <br/><br/>
The new positioning :  the latest on the world's #1 business strategy / 
Jack Trout with Steve Rivkin. 
 - New York :  McGraw-Hill,  1996. 
 - xi, 173 p. ;  24 cm. 
<br/><br/> Sequel to: Positioning / Al Ries and Jack Trout. c1986.  Includes index. 
<br/><br/><label>ISBN: </label>0070652910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .T76 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1/11