Leeuwenburg, Patsy,  1948- <br/><br/>
Financial services marketing / 
Patsy Leeuwenburg. 
 - Atlanta :  LOMA,  c2005. 
 - xix, 398 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1579742130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.<br/>Financial institutions--Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HG173  / .L38 2005