Life and health insurance marketing / Sharon B. Allen ... [et al]. - 3rd ed. - Atlanta, GA : LOMA, c2003. - xix, 547 p. : ill. ; 26 cm.

Rev. ed. of: Life and health insurance marketing / Sharon B. Allen, Dennis Goodwin, Jennifer W. Herrod. 2nd ed. c1998 (1999 printing)

Includes bibliographical references and index.

157974172X


Life insurance.
Health insurance.
Marketing.

HG8091 / .G66 2003