Baskin, Otis W. <br/><br/>
Public relations :  the profession and the practice / 
Otis Baskin, Craig Aronoff, Dan Lattimore. 
 - 4th ed. 
 - Madison, WI :  Brown & Benchmark Publishers,  c1997. 
 - xv, 508 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0697201228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Media: History, Development and Theories ---MEDA101
<br/><br/><label>LC Class. No.: </label>HM263  / .B345 1997 
<br/><br/><label>Dewey Class. No.: </label>659.2