Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - 4th ed. / with a foreword by Edward L. Bernays. - New York : HarperCollins College Publishers, c1995. - xxvi, 696 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 657-679) and index.

0673993094


Public relations.
Public relations--United States.


Master in Management

HM263 / .W49 1995

659.2