TY  - BOOK
AU  - Cross,Richard
AU  - Smith,Janet
TI  - Customer bonding: pathway to lasting customer loyalty 
SN  - 0844233188
AV  - HF5415.5 .C8 1995
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Customer relations
KW  - Customer services
KW  - Customer loyalty
KW  - SOM1
N1  - Includes bibliographical references (p. 223-238)and index
ER  -