Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1995. 
 - xvii, 862, G22, I-17 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0133209873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--United States.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M68 1995