Coffman, Larry L.

Public-sector marketing : a guide for practitioners / Larry L. Coffman. - New York : Wiley, c1986. - xxi, 191 p. : ill. ; 24 cm. - Wiley series on business strategy . - Wiley series on business strategy. .

Includes index.

Bibliography: p. 182-184.

0471011614


Government marketing.
Marketing de l'?Etat.

JF1525.M37 / C64 1986

350.81/9